Trumbull Career and Technical Center
Bylaws & Policies
 

9700.01 - ADVERTISING AND COMMERCIAL ACTIVITIES

The purpose of this policy is to provide guidelines for the appropriate and inappropriate use of advertising or promoting of commercial products or services to students and parents in the schools.

"Advertising" comes in many different categories and forums and is defined as an oral, written or graphic statement made by the producer, manufacturer, or seller of products, equipment, or services which calls for the public's attention to arouse a desire to buy, use or patronize the product, equipment, or services. This includes the visible promotion of product logos for other than identification purposes. Brand names, trademarks, logos or tags for product or service identification purposes are not considered advertising.

It is the policy of the Board of Education that advertising shall not be permitted in school district facilities or on school district property and that the District's name, students, staff members and District facilities shall not be used for any commercial advertising or otherwise promoting the interests of any commercial, political, nonprofit or other non-school agency or organization, public or private.

It is further the policy of the Board that its name, students, staff members and District facilities shall not be used for any commercial advertising or otherwise promoting the interests of any commercial, political, nonprofit or other non-school agency or organization, public or private, without the approval of the Board or its designee.

Any commercial advertising shall be structured in accordance with the General Advertising Guidelines set forth below.

General Advertising Guidelines

The following guidelines shall be followed with respect to any form of advertising on school grounds:

 A.When working together, schools and businesses must protect educational values. All commercial or corporate involvement should be consistent with the District's educational standards and goals.
 B.Any advertising that may become a permanent or semi-permanent part of a school requires prior approval of the Board.
 C.The Board reserves the right to consider requests for advertising in the schools on a case-by-case basis.
 D.No advertisement shall promote or contain references to alcohol, tobacco, drugs, drug paraphernalia, weapons, or lewd, vulgar, obscene, pornographic or illegal materials or activities, gambling, violence, hatred, sexual conduct or sexually explicit material, X or R rated movies, or gambling aids.
 E.No advertisement may contain libelous material.
 F.No advertisement may be approved which would tend to create a substantial disruption in the school environment or inhibit the functioning of any school.
 G.No advertisement shall be false, misleading or deceptive.
 H.Each advertisement must be reviewed in advance for age appropriateness.
 I.Advertisements may be rejected by the school district if determined to be inconsistent with the educational objectives of the school district, inappropriate, or inconsistent with the guidelines set forth in this policy.
 J.All corporate support or activity must be consistent with the Board's policies prohibiting discrimination on the basis of race, color, national origin, religion, sex, disability, or age, and must be age-appropriate.
 K.Students shall not be required to advertise a product, service, company or industry.
 L.Advertising will not be permitted on the outside or the inside of school buses.
 M.The Superintendent or designee is responsible for screening all advertising.
 N.The Superintendent or designee may require that samples of advertising be made available for inspection.
 O.The inclusion of advertisements in school district publications, in school district facilities, or on school district property does not constitute or imply approval and/or endorsement of any product, service, organization, or activity.

Accounting

Advertising revenues must be properly reported and accounted for.

Adopted 6/14/07