The School Board of Pasco County
Bylaws & Policies
 

9700.01 - ADVERTISING AND PROMOTION

"Advertising" comes in many different categories and forums and is defined as an oral, written or graphic statement made by the producer, manufacturer, or seller of products, equipment, or services which calls for the public's attention to arouse a desire to buy, use or patronize the product, equipment, or services. This includes the visible promotion of product logos for other than identification purposes. Brand names, trademarks, logos or tags for product or service identification purposes are not considered advertising.

The Board may permit advertising in District facilities, on District property, or District-related activities in the following categories or forums in accordance with the following guidelines:

 A.When working together, schools and businesses must protect educational values. All commercial or corporate involvement should be consistent with the District's educational standards and goals.

 B.Any advertising that may become a permanent or semi-permanent part of a school requires prior approval of the Board.

 C.The Board reserves the right to consider requests for advertising in the schools on a case-by-case basis.

 D.No advertisement shall promote or contain references to alcohol, tobacco, drugs, drug paraphernalia, weapons, or lewd, vulgar, obscene, pornographic or illegal materials or activities, gambling, violence, hatred, sexual conduct or sexually explicit material, X or R rated movies, or gambling aids. Further, knowingly distributing material that is obscene and harmful to minors, as defined in F.S. 847.012, in any format and/or by any manner to a minor on school property is a felony under State law and is specifically prohibited by the Board.

 E.No advertisement shall promote any specific religion or religious, ethnic or racial group, or political candidate and shall be non-proselytizing.

 F.No advertisement may contain libelous material.

 G.No advertisement may be approved which would tend to create a substantial disruption in the school environment or inhibit the functioning of any school.

 H.No advertisement shall be false, misleading or deceptive.

 I.Each advertisement must be reviewed in advance for age appropriateness.

 J.Advertisements may be rejected by the District if determined to be inconsistent with the educational objectives of the District, inappropriate, or inconsistent with the guidelines set forth in this policy.

 K.All advertisements and promotions must be consistent with the Board's policies prohibiting discrimination on the basis of race, color, national origin, religion, sex, disability, or age, and must be age-appropriate.

 L.Students shall not be required to advertise a product, service, company or industry.

 M.The Superintendent is responsible for screening all advertising.

 N.The Superintendent may require that samples of advertising be made available for inspection.

 O.The inclusion of advertisements in District publications, in District facilities, or on District property does not constitute or imply approval and/or endorsement of any product, service, organization, or activity.

 P.Advertising collections and expenditures must be properly reported and accounted for in accordance with Policy 6610 - Internal Accounts.

F.S. 847.012, 1013.10

Revised 4/1/14

© Neola 2013