Oregon-Davis School Corporation
Administrative Guidelines
 

7540.02 - WEB CONTENT AND FUNCTIONALITY SPECIFICATIONS

These guidelines, AG 5723 and AG 7540 will apply to all web content hosted on the School Corporation's servers or Corporation-affiliated servers, whether created by staff, students, or contracted third parties. The Superintendent retains final editorial authority over all content placed on the Corporation's servers or Corporation-affiliated servers and displayed on the Corporation's website(s), including all web content, apps and/or web services. The Superintendent has the right to remove content, pages or links from any web page, as well as require that web content, an app, or web service created by a Corporation staff member or student be removed from the Corporation’s servers or Corporation-affiliated servers, based upon his/her determination that the content is inappropriate or is not accessible to individuals with disabilities.

The Corporation's website(s) serve(s) as instructional, communication, and public relations tools. The web pages aim to provide timely, supportive and educational information to students, parents, staff and the community. The website(s) are created in order to facilitate access to a wide variety of rich media and educational resources that directly support student achievement, professional development, and organizational effectiveness.

The Corporation strives to deliver a website(s) that is/are responsive so it/they can be viewed in an optimal manner on a computer and mobile device. Additionally, key information such as the Corporation’s name, contact information, and a link to a table of contents/site map should be placed in the top left corner of the home page so it is easy to find.

Website Accessibility

The Corporation’s website(s) operate(s) in compliance with Federal and State law. As such, the Corporation is committed to providing individuals with disabilities with an opportunity equal to that of their nondisabled peers to participate in the Corporation’s programs, benefits, and services, including those delivered through electronic and information technology. To this end, the Technology Director is charged with verifying the Corporation’s website(s) allow(s) persons with disabilities to acquire the same information, engage in the same interactions, and enjoy the same benefits and services within the same timeframe as their nondisabled peers, with substantially equivalent ease of use, not be excluded from participation in, denied the benefits of, or otherwise be subjected to discrimination in any Corporation programs, services, and activities delivered online, as required by Federal and State law, and receive effective communication with Corporation programs, services, and activities delivered online.

All new, newly-added and modified web content and functionality must be accessible to individuals with disabilities, except where doing so would impose a fundamental alteration or undue burden. This provision also applies to the Corporation’s online content and functionality developed by, maintained by, or offered through a third-party vendor or through the use of open sources.

When the fundamental alteration or undue burden defense applies, the Corporation will provide equally effective alternate access. In providing an equally effective alternate access, the Corporation will take any actions that do not result in a fundamental alteration or undue financial and administrative burden but nevertheless provide that, to the maximum extent possible, individuals with disabilities receive the same benefits or services as their nondisabled peers. That said, alternatives are not required to produce the identical result or level of achievement for persons with and without disabilities, but must afford persons with disabilities an equal opportunity to obtain the same result, to gain the same benefit, or to reach the same level of achievement in the most integrated setting appropriate to the person’s need.

The Corporation’s website will include on its home page and throughout the website (including all subordinate pages and sites), a Notice to persons with disabilities regarding how to request the webmaster or other appropriate person to provide access to (or notify the Corporation regarding) content or functionality that is currently inaccessible. The Notice also will include information or an accessible link to information instructing individuals with disabilities how to file formal complaints under Section 504 and/or the ADA.

The Corporation will provide annually, website accessibility training to all appropriate personnel, including, but not limited to: content developers, webmasters, procurement officials, and all others responsible for developing, loading, maintaining, or auditing web content and functionality. The Corporation will maintain documentation of the training it delivers, including a list of attendees and their positions, a description of the delivered training content, and the presenter/trainer’s credentials for providing such training.

Individuals responsible for designing, developing and producing web content are expected to employ universal design principles to create web pages and sites that allow persons with disabilities identified at the end of this document to access the information and content on the Corporation's website. By following the web content design criteria set forth below, the designers and authors of the Corporation's website(s) can improve the opportunities for persons with disabilities to access the information and content contained on the web pages that make up the Corporation's website(s).

First Page of the Site

The first page of the website should contain:

 

A.

the index or table of contents for the site;

   
 

B.

a school name, address, and phone number;

   
 

C.

the webmaster and e-mail address of the person responsible for the site;

   
 

D.

a date when the page was last updated or modified;

   
 

E.

index.html;

   
 

F.

a link to the Corporation's website.

Organization of Site Structure

 

A.

The overall plan or file structure should provide quick access to information and help the user understand how the information is organized. It is recommended that a storyboard be used to plan the website.

   
 

B.

Each page should be designed with the audience and goal in mind.

   
 

C.

A basic page format should be used, e.g., use the same background, locate navigation tools in the same place on the page, have consistent link appearance, and have consistent font size and type. Be consistent on all pages.

   
 

D.

The title bar should include the school name in the <title> tag of each HTML document.

   
 

E.

Limit page length and keep the HTML documents as small as possible.

   
 

F.

There should be a "mail to" link that provides a means of feedback on all main pages.

Keep Your Website Current

 

A.

Pages should be checked regularly to ensure that links are working and meet Corporation standards. Check to make sure all internal and external links work properly.

   
 

B.

Remove expired date-related items.

   
 

C.

Maintain and update content by removing unneeded or outdated files.

Grammar and Spelling

 

A.

All pages should be grammatically correct.

   
 

B.

All words should be spelled correctly - web pages should be spell checked.

Navigation Tools

All pages should include a "back to" main menu in order to provide a link back to the website index.

Intellectual Property

 

A.

All website authors shall follow applicable and existing intellectual property laws (copyright and trademark) pertaining to the use of text, images, video, audio/sounds, and hyperlinks to other websites/pages. (see AG 2531)

   
 

B.

The Corporation retains proprietary rights to website/pages hosted on its servers, absent written authorization to the contrary.

Naming Structure

 

A.

Use all lower-case letters for names of documents and graphics.

   
 

B.

Do NOT use any spaces or other symbols in naming HTML documents or graphics.

Graphics/Video/Audio

 

A.

Smaller is better, images should be less than 50k.

   
 

B.

Pictures need to be in GIF or JPEG format.

   
 

C.

Always use width and height tags.

   
 

D.

Provide short, simple, and meaningful alternative text for all graphical features. Use the "alt" tag to describe your picture for text-only browsers.

   
 

E.

Use GIF format for drawings and line art.

   
 

F.

Use JPEG Format for photographic color images.

   
 

G.

Reuse graphics when appropriate. When graphics are reused, they remain in the computer and will load more quickly onto a web page.

   
 

H.

Avoid using flashing content, as it may cause seizures in susceptible users.

   
 

I.

Provide transcripts, descriptions, or captions for video and audio files to assist persons with visual and hearing disabilities.

HTML Standards

It is reasonable to expect that users will see your page using a variety of browsers including Google Chrome, Microsoft Internet Explorer/Edge, Apple Safari, and Mozilla Firefox. It is recommended that you:

 

A.

Check your web pages on a variety of browsers, including text-only browsers.

   
 

B.

Check your website on multiple platforms.

   
 

C.

Use standard HTML tags. Do not use tags which are specific to one browser.

   
 

D.

Use HTML syntax checkers to search your site for programming mistakes.

Use of Student Names, Pictures, Original Work, and E-mail Addresses

The Corporation permits the use of photographs of students, names of students, and displaying original work of students on websites in accordance with the following guidelines:

 

-

Identifiable Photographs of students and/or student's first names may be placed on the Internet only after the appropriate release form has been signed by the parents or guardians.

   
 

-

Last names of students and students' e-mail addresses should never be used.

     
 

-

Original work by students, such as art work, poetry, essays, performances, etc., may be placed on the website only after the appropriate release form has been signed by the parents or guardians.

Prohibited Uses

Under no circumstances may a web page hosted on the Corporation's servers be used for commercial purposes, advertising, political lobbying, or to provide financial gains for any individual. As part of this prohibition, web pages contained on the Corporation's website shall not:

 

A.

include statements or other items that support or oppose: a candidate for public office; the investigation, prosecution, or recall of a public official; or the passage of a tax levy or bond issue;

   
 

B.

link to a website of another organization if the other website includes such a message; or

   
 

C.

communicate information that supports or opposes any labor organization or any action by, on behalf of, or against any labor organization;

   
 

D.

include defamatory, libelous, or obscene matter;

   
 

E.

promote alcoholic beverages, cigarettes or other tobacco products, or any illegal product, service, or activity;

   
 

F.

promote illegal discrimination on the basis of race, sex, color, religion, national origin, disability, age or ancestry.

Additionally, web pages shall not contain obscene, profane, vulgar, sexually explicit, defamatory, harassing or abusive language or be utilized to intimidate, harass, or bully another person.

Content for the Corporation's Website(s)

All subject matter on web pages must relate to curriculum, instruction, school-authorized activities, general information, supporting student safety, growth and learning, or public information of interest to community members. The following information/content /may be addressed in the Corporation's website(s):

 

A.

School Contact Information

   
 

1.

Name

   
 

2.

Physical address

   
 

3.

E-mail

   
 

4.

Web address

   
 

B.

School Background

   
 

1.

History

   
 

2.

Mission

   
 

3.

Song

   
 

4.

Logo

   
 

C.

Virtual School Tour

   
 

1.

Directions

   
 

2.

Map

   
 

3.

Photos

   
 

4.

Classrooms

   
 

5.

Video

   
 

6.

Live cams

   
 

D.

School Accomplishments

   
 

1.

Awards

   
 

2.

Achievement

   
 

3.

Grants

   
 

4.

Special thanks

   
 

E.

School Announcements

   
 

1.

Events

   
 

2.

Schedules – including bus schedules

   
 

3.

Calendars

   
 

4.

Timelines

   
 

5.

Lunch menus

   
 

F.

News and Information

   
 

1.

Agendas and minutes

   
 

2.

Newspaper

   
 

3.

Announcements – closings (e.g., snow days) or delayed starts

   
 

4.

Employment opportunities

   
 

G.

School Policies and Procedures

   
 

1.

Mission

   
 

2.

Philosophy

   
 

3..

Handbooks

   
 

4.

Curriculum guides

   
 

5.

Policies

   

6.

Programs

   
 

H.

People Information

   
 

1.

Staff/Administration

   
 

a.

Principal welcome

   
 

b.

Directory (name, position, contact info)

   
 

2.

Teacher pages

   
 

Directory (name, position, contact info)

   
 

3.

Class or Grade Level Pages

   
 

a.

Classroom

   
 

b.

Projects

   
 

c.

Assignments

   
 

d.

Themes

   
 

e.

Field trips

   
 

I.

Support Departments

   
 

1.

Content area departments

   
 

2.

Library/Media

   
 

3.

Technology

   
 

4.

Health Services

   
 

5.

Transportation, including bus routes

   
 

6.

Art and Music

   
 

7.

Sports

   
 

8.

Clubs

   
 

9.

After school programs

   
 

10.

Special programs (special education, etc.)

     
 

J.

Curriculum Connections

   
 

1.

Student resources

   
 

a.

Assignments

   
 

b.

Course information

   
 

c.

Projects

   
 

d.

Popular/relevant links (developmentally appropriate, curriculum relevant content)

   
 

2.

Teacher resources

   
 

a.

Lesson plans

   
 

b.

Professional development

   
 

c.

Popular/relevant links

   
 

3.

Parent resources

   
 

a.

Parenting resources

   
 

b.

Popular/relevant links

   
 

4.

Curriculum Materials

   
 

Online curriculum materials – lessons, activities, homework

   
 

5.

Grades

     
 

K.

Community Information and Outreach

   
 

1.

Local Information

   
 

2.

Local Resources

   
 

3.

Business Connections

   
 

4.

Call for Participation

Neither staff nor students may publish on the Corporation's website personal pages or pages for individuals or organizations not directly affiliated with the Corporation.

Website/Page Evaluation

Before releasing or publishing a website/page, building principal or designee shall conduct a website/page evaluation to assess the following criteria: age appropriateness (appealing and readable); content (relevant, accurate, complete, objective, current, clear and concise, informative, appropriate, links working); intellectual property issues (sources cited; sponsoring organization identified, i.e., class, school, activity; releases obtained); format (accessible, navigable, searchable, functional/useable, download speed, pages dated as to creation/updated).

The Technology Director also will assess the web page’s/website’s accessibility.

Disclaimers

Links to the following disclaimers shall be utilized as appropriate on the Corporation's web pages:

Links:

"Links to external websites are included if they add information that may aid the user and are included only as a public service. Every effort is made to verify that the links are educational in nature and related to the Corporation's educational mission but the Internet is dynamic and volatile, and web pages can change suddenly and rapidly. It is not unusual to find information or images that are objectionable. Inclusion of a link does not constitute endorsement by the Corporation of that site, or of any third-party sites to which it may be linked. The user is advised that once you leave the Corporation's website(s), even through links included on these pages, you may encounter inappropriate, illegal or inaccurate material. The Corporation is not responsible for the external content or for any fees associated with the use of an outside site. Proceed at your own risk."

Domain Name and Copyright: "The Corporation has registered its domain name(s) for the purpose of exclusive Internet identification. The Corporation asserts copyright, trademark and/or other intellectual property rights in its domain name, Corporation identification, Corporation logo, and all content on the Corporation's website(s). All rights are reserved. Outside parties, including parents, patrons, or outside organizations may not use Corporation and/or school domain names in connection with the publication of web content. Under no circumstances shall any party use Corporation and/or school domain names to promote political issues, causes or candidates."

General Disclaimer: "Information provided on the website carries no express or implied warranties as to accuracy, timeliness, or appropriateness for a particular purpose; in addition, the Board disclaims owner responsibility for content errors, omissions or infringing material and disclaims owner liability for damages associated with user reliance on information provided at the site."

Events: "Visitors rely on information on the website at their own risk. Times and dates are subject to change, and spectators or audiences are strongly encouraged to contact the school for the most recent schedule."

Visual Disabilities

Blindness – People with no sight typically browse the Internet using voice-output software or refreshable Braille hardware. Such devices "read" what is on the screen to the user.

Low vision – Individuals who have limited vision may use screen-enlarging software.

Color blindness – To perceive color differences on a computer monitor, individuals with color blindness need high contrast. Also, designers/developers/authors should be mindful of the forms of color blindness when choosing color schemes. Typical color blindness involves the inability to distinguish between red and green, blue and green, or blue and yellow; some people see black and white only.

Auditory Disabilities

Deafness – People who cannot hear experience a website/page only through its text, graphics/images and video.

Hard of hearing – Individuals with limited hearing may use sound-enhancing peripherals.

Physical/Motor Disabilities

People with physical disabilities or limited fine motor skills may have difficulty with the following computer-related tasks:

 

-

Detailed manipulation of input devices, such as a mouse or roller ball.

   
 

-

Holding down multiple keyboard keys simultaneously.

Cognitive/Language Disabilities

Typical problems for people who have cognitive disabilities or disabilities that affect their language skills include the following:

 

-

Difficulty with spatial reasoning and/or visualization skills.

   
 

-

Difficulty reading and/or understanding written text (e.g., persons with dyslexia).

Persons wanting to learn more about web accessibility standards and guidelines should consult the following Internet sources:

The Access Board (www.access-board.gov) - Federal agency dedicated to accessible design.

World Wide Web Consortium (www.w3.org) – organization developed "Web Content Accessibility Guidelines (WCAG) 2.0" and the "Web Accessibility Initiative Accessible Rich Internet Applications Suite (WAI-ARIA) 1.0."

© Neola 2016