Bay Village City School District
Administrative Guidelines
 

9120A - PUBLIC RELATIONS OBJECTIVES

Educational public relations is a planned, systematic management function, designed to help improve the programs and services of an educational organization. It relies on a comprehensive, two-way communication process involving both internal and external publics with the goal of stimulating better understanding of the role, objectives, accomplishments and needs of the organization.

Educational public relations programs assist in interpreting public attitudes, identify and help shape policies and procedures in the public interest, and carry on involvement and information activities which earn public understanding and support.

To this end, parents and other District residents are to be kept informed regarding Federal/State regulations and District policies and guidelines.

The police officer shall be responsible for the District's public relations program which shall be designed to accomplish the following objectives:

 A.To explain in an understandable manner, the programs, achievements, and needs of the schools to:
  1.parents,
  2.local officials,
  3.community leaders,
  4.local business and industry,
  5.community organizations,
  6.special interest groups,
  7.the community as a whole,
  8.State and Federal agencies.
 B.To obtain reliable, useful information regarding

  1.what residents expect from; their schools;
  2.what residents think their schools are accomplishing;
  3.what residents would like to know about their schools;
  4.what residents would like their schools to be doing differently.
 C.To anticipate potential problems caused by misunderstanding or lack of information and take measures to eliminate them before they happen.
 D.To operate meetings in accordance with law and as speedily and efficiently as circumstances permit.

Evaluation of Program

The public relations program shall be submitted to the Superintendent for review and approval by the Board.